Map
State-level market analytics with layers, therapy lenses, per-capita and growth views, cohorts and facility pins.
Open Map -- in the sidebar under Access and Organizations. Requires Pro or Teams.
The Map turns any geo-aware dataset into a choropleth of the United States, then lets you slice it by therapy area, normalise it per capita, and compare states as a cohort.
On Regular, the page shows a locked panel explaining what the Map does and what it costs to unlock.
Layers
A layer is a dataset plotted on the map. Layers are driven by the dataset configuration, so the list grows as datasets are added. Current layers include:
| Layer | What it counts | Therapy lens |
|---|---|---|
| Providers | Individual and organisational NPIs | Yes |
| Facilities | Medicare-certified facilities | Yes |
| Laboratories | CLIA-certified labs | No |
| Drug Recalls | FDA enforcement records | No |
| Health Centers | HRSA health-center sites | No |
Therapy lens
For layers that support it, the therapy lens restricts the count to one clinical area: Cardiology, Oncology, Psychiatry, Internal Medicine, Pediatrics or Family Medicine.
Each lens maps to a specific set of specialty values per layer. If a lens has no mapping for the layer you are on, the map tells you rather than silently returning zero.
View modes
| Mode | What the colour shows |
|---|---|
| Count | Raw record count per state |
| Per 100k | Count normalised by state population |
| Growth | Change over the selected year window |
Count answers "where is the volume". Per 100k answers "where is the market dense relative to population" -- usually the more useful question for territory planning. Growth answers "where is it moving".
The rail shows the national average for the active mode so you can read a state as above or below the line.
Year picker
Layers that carry a date field can be filtered by year across 2021 to 2025. Growth mode uses this window. Layers without a year field ignore the picker.
Selecting states
Click a state to select it. Shift-click or click additional states to build a multi-state selection. Selection lives in the URL, so a map view is shareable.
With one state selected, the state drawer opens: counts, per-capita figures, a sparkline of the last five years, and links into the underlying table filtered to that state.
With several selected, the compares them side by side.